Self Tanning Goes Upscale – The Business of Fashion

November 9, 2017

The Business of Fashion

Self Tanning Goes Upscale
The Business of Fashion
Vita Liberata's origins as a skincare brand, product expansion into powders and dry tans, and the fact that it is promoted as an entirely organic range has helped triple its revenue in 2017, fueled by 150 percent growth online. Once women try the

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